Identicus is led by Dan Giella, an award-winning graphic designer, and is supported by Veritas Group Limited, a close-knit family of professional services firms dedicated to integrated corporate and marketing communications.

Each company in the Group provides complementary disciplines while adhering to a shared proprietary research and branding protocol called LeverageAnalysis®.

With comprehensive design principles, Identicus weaves the insight gained from LeverageAnalysis® throughout a client company's entire structure -- logos, web sites, brochures, and even the uniforms worn by its factory workers.