Identicus
is led by Dan Giella,
an award-winning graphic designer, and is supported by Veritas
Group Limited, a close-knit family of professional services firms
dedicated to integrated corporate and marketing communications.
Each
company in the Group provides complementary disciplines while
adhering to a shared proprietary research and branding protocol
called LeverageAnalysis®.
With
comprehensive design principles, Identicus weaves the insight
gained from LeverageAnalysis® throughout
a client company's entire structure -- logos, web sites, brochures,
and even the uniforms worn by its factory workers.